we saw the big failure during the actual election of romney's get out the vote efforts, his attempts technologically to track who is voting, my guess is that some of this misinformation from these sources filtered into him, just as dick morris had fraudulent -- not fraudulent, but completely erroneous polls, very suspect polls. who knows how many people like him, including him, were feeding voter information to the romney campaign. >> right. sort of an inch deep and a mile wide, that we've got all of these numbers that we can monetize for ourselves, but they don't really translate into real voter contacts and real persuasion and real activism. >> right. and for all we know a lot of them are just junk listings, you know, the way that magazines, again, back in prehistoric times, a magazine like the saturday evening post would have more subscribers than any other magazine. but they were going to dead letter boxes or going to people who were literally dead or to people who didn't read. but you can generate that stuff. and now when it infiltrates the political system, kit be devastating like everything e